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Sports Basement is Coming to Novato!

Posted by Erendira Garcia on

For over a decade, we’ve looked past the Golden Gate Bridge from our Presidio store and dreamt of being part of the community up there. The only problem was finding the space we need to give Marin County a real, true, Sports Basement experience. Now, our dreams are finally coming true! We have a place to stay, and we can’t wait to meet our new North Bay friends.

Our newest store is located in 100 Vintage Way, where the Macy’s Furniture store used to be. We've been hard at work transforming it into 50,000 square feet of completely awesome Sports Basement-ness. And we're proud to say that we've built a Sports Basement that you're going to love.

Construction updates

We finally look like ourselves! Our name is up on the building, our floors are sealed, and our signature comfy couches are ready for your enjoyment. Our team has worked hard to make the store the Sports Basement you know and love we can't wait to show you around! Take a peek at our staffers' hard work (and a few of their shenanigans!):


Meet the team

Now that we've got our offices set up our staff are calling dibs on their favorite spots and we've got a spot for you! We're currently hiring for non-seasonal positions so if you love doing anything outdoors, talking about the outdoors, and working in Novato, then you should apply here. Learn all about our Novato staffers here


  • Meet your General Manager, Armen Filian!

  • Step into our office.

  • And here's SB Novato's management team

  • North Bay Senior Marketer Dana lifting invisible lumber!

  • Catch us under our green tent at local events like the College of Marin Job Fair!

Community Updates

A lot of our staff is from the Marin/Novato area! Our Senior Marketer and stafflete Dana, (the person in the pink top in this picture) has been riding Marin's gorgeous roads for years. You can learn more about her and her rides here. Prepping for a store opening involves more than just hammers and comfy couch hunts, though - our staff is getting to know Marin from the dirt on up - do you know where this photo was taken?  


While our doors have only just opened, we were honored to have co-hosted our store's very first event! On May 19th we took to the road on our bikes with Marin Cyclists, Marin County Bicycle Coalition, and you! We had so much fun hanging out with our community and can't wait to see you at future events! Speaking of which, make sure to follow us on Instagram for details on our Grand Opening celebration on July 14 & 15. 


Get Involved!

We're always on the lookout for North Bay school and charities to benefit from our Basementeers program. Do you have one in mind? Have them fill out this form and we'll get the process started! 


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13 comments


  • Hey Saul! Our partner-employee discount program has changed into our Basementeer program so we could give both our customers and our charities more! The Basementeer discount applies at all SB stores including Novato. If you have any questions about the program and our partners please email friends@sportsbasement.com and we’ll be sure to answer ’em!

    Erendira Garcia on

  • Hi Anice, we’re excited to say that we are officially open!

    Erendira @ SB on

  • When are you opening?

    Anice Flesh on

  • This is AWESOME!!!!!! The store in the Presidio offered discounts to employees of non-profits, will this store do the same? Welcome to Marin!

    Saul Macias on

  • Hey Mary, we are hosting our very first training ride from our Novato store this Saturday! You can find all the info here: http://marincc.clubexpress.com/content.aspx?page_id=87&club_id=525458&item_id=813661&=&eml=1&sl=875136665&utm_source=FB&utm_medium=Event&utm_campaign=5-19Training

    Erendira @ SB on


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