Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. After returning to his hometown after World War II, Yukio found solace in climbing Mt. Tanigawa, known for its treacherous and rugged terrain. He founded a climbing equipment company that would become Snow Peak, creating his own line of mountaineering products leveraging the skilled metal craftsman in his hometown of Tsubame-Sanjo. To this day, the dramatic landscape of Niigata inspires Snow Peak products and serves as home to Snow Peak’s Global Headquarters.