Black Friday is kind of an old hat at this point, isn’t it? Big deals on certain things, and you have to wake up far too early to get at them. We’re not sure about you, but we like getting a full night’s sleep after a night full of turkey, and we don’t like being told what to buy. That’s why we invented Green Friday. Instead of just a few items, you can get every single item in our stores at 20% off (yes, there’s a few exceptions – check ‘em at the bottom of this article. We’re sad, too) and you don’t have to wake up early to get ‘em – we’ll be opening at 9am on Friday, just like we do every Friday.

So what do you have to do to get that 20% off? It’s simple – just join our brand new Basementeers program! Join for free all weekend long, and afterwards you’ll get 10% off every item, every time you shop, all year round, and 10% of profits will go to your favorite local charity or school. There’s really no downside.

So prepare yourself for great discounts on anything you’ve been eyeing, and bring the whole family! We’ve got more than just great deals. Join us for:

1st Annual Green Friday Turkey Trot! 10am-11am at 5 stores: Berkeley, Campbell, SF-Bryant Street, SF-Presidio and Walnut Creek. This will be a low-key 3-4 mile run, followed by mimosas! RSVP here.

Hot apple cider at every location, to warm you up while you shop.

…with more fun extras to be announced!