X

Camp

Millions of tiny night lights in the sky
The North Face
MSR
Osprey
Patagonia
Black Diamond
X

Bike

Infinite miles per gallon (or about 50 per burrito)
Cannondale
Sugoi
Giro
Pearl Izumi
Castelli
X

Run

Follow your feet, wherever they take you
Nike
New Balance
Asics
Mizuno
Adidas
X

Swim & Tri

Swim. Bike. Run. Repeat.
Speedo
TYR
Zoot Sports
2XU
XLAB
X

Training

No pain, no gain.
Nike
J/Fit
Adidas
Under Armour
ALO
X

Ball Sports

Cheer and be cheered.
Adidas
Babolat
Wilson
Rawlings
Champion
X

Snow

Everyone's a morning person on a powder day
The North Face
Roxy
Burton
Salomon
Patagonia
X

Street

Because unfortunately we can't always be outside playing
Patagonia
Prana
O'Neill
Levi's
Parks Project
X

Travel

Because it's easy to get lost when you don't know the luggage
Eagle Creek
Dakine
Timbuk2
The North Face
Pacsafe
X

More

There's always more
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Deals

Best Brands. Basement Prices.
Patagonia
The North Face
Asics
Nike
Marmot
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Rentals

Nothing out-performs a rental
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Stores

Come see us in person!
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Services

More than just a store

Atomic
Women's Hawx Prime 100

Regular price $ 499.99
MSRP $ 600.00
You save 17% off MSRP


See In-Store Availability

Free shipping on orders of $50 or more!

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Product Details
  • Summary
  • Shop Services
  • Gear Rentals
  • Apparel Rentals
  • Flex

    Last

    Instep

    Sole Type

    The Atomic Hawx Prime 100 W Ski Boots feature the exceptional performance you'd expect from Atomic s best-selling all-mountain boot, in a women's specific fit and new Memory Fit heat moldable liner and shell. An integrated Sole Flex area lets you bend the boot more natural while hiking, and Power Shift technology allows you to adjust both the flex and the forward lean angle. For the all-mountain lady shredders out there searching for a high performance, medium-volume boot, it's hard to find a better option than the powerful Atomic Hawx Prime 100 W Ski Boots.

  • The Perfect Tune with Wintersteiger Mercury

    We have full-service ski and snowboard shops at all of our stores. Our skilled ski & board gurus will get you back out on the slopes in no time!

    All equipment is tuned on our Wintersteiger Mercury. It’s basically a machine the size of a car that tunes your skis or board perfectly every time.

    We’re the only shop in the Bay Area with this system! See it in action.

    SKI & SNOWBOARD SERVICES
    Hand Hot Wax
    Ski or Snowboard
    $15
    Edge & Hand Hot Wax
    Ski or Snowboard
    $30
    The Perfect Tune
    Includes major scratch base repair, belt grind, edge tuning, stone grind, ceramic finish to harden edges and a hand hot wax
    $60
    Major Damage/Epoxy $60/hr
    Ski Mount with Package* Purchase
    Certified for most major Alpine/Tele/AT/Nordic brands
    Free
    Ski Mount without Purchase $50
    Snowboard Mount with Package* Purchase Free
    Snowboard Mount without Purchase $25
    Binding Calibration with Purchase
    Certified for most major Alpine/Tele/AT/Nordic brands
    Free
    Binding Calibration without Purchase $25
    Custom Boot Work with Purchase Free
    Custom Boot Work without Purchase $60/hr

     

    *Package contains two out of three: ski/board, boot, and/or binding.

    Note: Service work is not discountable.

  • Not ready to buy? You can rent evertything you need for the day, the week or the whole season at any of our 7 store locations!

    Adult Basic Ski Package
    Basic Ski Package
    • Day $35
    • Weekend $55
    • Week $90
    • Season $190
    RESERVE ONLINE

    pick up in-store only

    Adult Basic Snowboard Package
    Basic Snowboard Package
    • Day $35
    • Weekend $55
    • Week $90
    • Season $190
    RESERVE ONLINE

    pick up in-store only

    Jr Basic Ski Package
    Jr Basic Ski Package
    • Day $25
    • Weekend $35
    • Week $70
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Jr. Basic Snowboard Package
    Jr. Basic Snowboard Package
    • Day $25
    • Weekend $35
    • Week $70
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Adult Sport Ski Package
    Sport Ski Package
    • Day $45
    • Weekend $70
    • Week $120
    • Season $260
    RESERVE ONLINE

    pick up in-store only

    Adult Sport Snowboard Package
    Sport Snowboard Package
    • Day $45
    • Weekend $70
    • Week $120
    • Season $260
    RESERVE ONLINE

    pick up in-store only

    Adult Premium Ski Package
    Premium Skis Package
    • Day $65
    • Weekend $90
    • Week $150
    • Season $500
    RESERVE ONLINE

    pick up in-store only

    Adult Basic Skis Only
    Basic Skis Only
    • Day $30
    • Weekend $45
    • Week $75
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Adult Sport Skis Only
    Sport Skis Only
    • Day $40
    • Weekend $60
    • Week $105
    • Season $200
    RESERVE ONLINE

    pick up in-store only

    Adult Sport Snowboard Only
    Sport Snowboard Only
    • Day $40
    • Weekend $60
    • Week $105
    • Season $200
    RESERVE ONLINE

    pick up in-store only

    Adult Premium Skis Only
    Premium Skis Only
    • Day $60
    • Weekend $80
    • Week $135
    • Season $450
    RESERVE ONLINE

    pick up in-store only

    Basic Snowboard Only
    Basic Snowboard Only
    • Day $30
    • Weekend $45
    • Week $75
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Jr Basic Snowboard Only
    Jr Basic Snowboard Only
    • Day $20
    • Weekend $25
    • Week $55
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Jr Basic Skis Only
    Jr Basic Skis Only
    • Day $20
    • Weekend $25
    • Week $55
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Adult Basic Ski Boots Only
    Basic Ski Boots Only
    • Day $25
    • Weekend $35
    • Week $50
    • Season $100
    RESERVE ONLINE

    pick up in-store only

    Adult Basic Snowboard Boots Only
    Basic Snowboard Boots Only
    • Day $25
    • Weekend $35
    • Week $50
    • Season $100
    RESERVE ONLINE

    pick up in-store only

    Junior Ski Boots Only
    Junior Ski Boots Only
    • Day $10
    • Weekend $20
    • Week $30
    • Season $65
    RESERVE ONLINE

    pick up in-store only

    Junior Snowboard Boots Only
    Junior Snowboard Boots Only
    • Day $10
    • Weekend $20
    • Week $30
    • Season $65
    RESERVE ONLINE

    pick up in-store only

    Helmet
    Helmet
    • Day $8
    • Weekend $10
    • Week $12
    • Season $30
    RESERVE ONLINE

    pick up in-store only

    Nordic Skis
    Nordic Skis
    • Day $30
    • Weekend $45
    • Week $75
    • Season $150
    RESERVE ONLINE

    pick up in-store only

    Snowshoes
    Snowshoes
    • Day $15
    • Weekend $20
    • Week $25
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Boot Travel Bag
    Boot Travel Bag
    • Day $8
    • Weekend $10
    • Week $12
    • Season $30
    RESERVE ONLINE

    pick up in-store only

    Ski Travel Bag
    Ski Travel Bag
    • Day $8
    • Weekend $10
    • Week $12
    • Season $30
    RESERVE ONLINE

    pick up in-store only

    Board Travel Bag
    Board Travel Bag
    • Day $8
    • Weekend $10
    • Week $12
    • Season $30
    RESERVE ONLINE

    pick up in-store only

  • Got the gear but still need the clothes to stay warm & dry on the slopes? Well, we sell ski jackets and the like, but if you'd rather rent we do that, too!

    The North Face Men's Apparel Package
    The North Face
    Men's Apparel Package
    • Day $55
    • Weekend $65
    • Week $90
    • Season $225
    The North Face Women's Apparel Package
    The North Face
    Women's Apparel Package
    • Day $55
    • Weekend $65
    • Week $90
    • Season $225
    Columbia Men's Apparel Package
    Columbia
    Men's Apparel Package
    • Day $50
    • Weekend $60
    • Week $80
    • Season $200
    Columbia Women's Apparel Package
    Columbia
    Women's Apparel Package
    • Day $50
    • Weekend $60
    • Week $80
    • Season $200
    Columbia Boy's Apparel Package
    Columbia
    Boy's Apparel Package
    • Day $35
    • Weekend $45
    • Week $55
    • Season $135
    Columbia Girl's Apparel Package
    Columbia
    Girl's Apparel Package
    • Day $35
    • Weekend $45
    • Week $55
    • Season $135
    Trespass Men's Apparel Package
    Trespass
    Men's Apparel Package
    • Day $45
    • Weekend $55
    • Week $70
    • Season $175
    Trespass Women's Apparel Package
    Trespass
    Women's Apparel Package
    • Day $45
    • Weekend $55
    • Week $70
    • Season $175
    Trespass Boy's Apparel Package
    Trespass
    Boy's Apparel Package
    • Day $30
    • Weekend $40
    • Week $50
    • Season $125
    Trespass Girl's Apparel Package
    Trespass
    Girl's Apparel Package
    • Day $30
    • Weekend $40
    • Week $50
    • Season $125
    Trespass Boy's Toddler Apparel Package
    Trespass
    Boy's Toddler Apparel Package
    • Day $30
    • Weekend $40
    • Week $50
    • Season $125
    RESERVE ONLINE

    pick up in-store only

    Trespass Girl's Toddler Apparel Package
    Trespass
    Girl's Toddler Apparel Package
    • Day $30
    • Weekend $40
    • Week $50
    • Season $125
    RESERVE ONLINE

    pick up in-store only

    The North Face Men's Jacket
    The North Face
    Men's Jacket
    • Day $30
    • Weekend $35
    • Week $40
    • Season $100
    RESERVE ONLINE

    pick up in-store only

    The North Face Women's Jacket
    The North Face
    Women's Jacket
    • Day $30
    • Weekend $35
    • Week $40
    • Season $100
    RESERVE ONLINE

    pick up in-store only

    The North Face Men's Pants
    The North Face
    Men's Pants
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    The North Face Women's Pants
    The North Face
    Women's Pants
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    The North Face Men's Gloves
    The North Face
    Men's Gloves
    • Day $10
    • Weekend $12
    • Week $15
    • Season $35
    RESERVE ONLINE

    pick up in-store only

    The North Face Women's Gloves
    The North Face
    Women's Gloves
    • Day $10
    • Weekend $12
    • Week $15
    • Season $35
    RESERVE ONLINE

    pick up in-store only

    Columbia Men's Jacket
    Columbia
    Men's Jacket
    • Day $25
    • Weekend $30
    • Week $35
    • Season $85
    RESERVE ONLINE

    pick up in-store only

    Columbia Women's Jacket
    Columbia
    Women's Jacket
    • Day $25
    • Weekend $30
    • Week $35
    • Season $85
    RESERVE ONLINE

    pick up in-store only

    Columbia Men's Pants
    Columbia
    Men's Pants
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    Columbia Women's Pant
    Columbia
    Women's Pant
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    Columbia Boy's Jacket
    Columbia
    Boy's Jacket
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    Columbia Girl's Jacket
    Columbia
    Girl's Jacket
    • Day $15
    • Weekend $20
    • Week $25
    • Season $60
    RESERVE ONLINE

    pick up in-store only

    Columbia Boy's Pants
    Columbia
    Boy's Pants
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Columbia Girl's Pants
    Columbia
    Girl's Pants
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Columbia Boys Snow Bib
    Columbia
    Boys Snow Bib
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    The North Face Kid's Gloves
    The North Face
    Kid's Gloves
    • Day $6
    • Weekend $8
    • Week $10
    • Season $25
    RESERVE ONLINE

    pick up in-store only

    Trespass Men's Jacket
    Trespass
    Men's Jacket
    • Day $20
    • Weekend $25
    • Week $30
    • Season $75
    RESERVE ONLINE

    pick up in-store only

    Trespass Women's Jacket
    Trespass
    Women's Jacket
    • Day $20
    • Weekend $25
    • Week $30
    • Season $75
    RESERVE ONLINE

    pick up in-store only

    Trespass Men's Pants
    Trespass
    Men's Pants
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Women's Pants
    Trespass
    Women's Pants
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Boy's Jackets
    Trespass
    Boy's Jackets
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Girl's Jackets
    Trespass
    Girl's Jackets
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Boy's Toddler Jacket
    Trespass
    Boy's Toddler Jacket
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Girl's Toddler Jacket
    Trespass
    Girl's Toddler Jacket
    • Day $10
    • Weekend $15
    • Week $20
    • Season $50
    RESERVE ONLINE

    pick up in-store only

    Trespass Boy's Toddler Pants
    Trespass
    Boy's Toddler Pants
    • Day $8
    • Weekend $12
    • Week $16
    • Season $40
    RESERVE ONLINE

    pick up in-store only

    Trespass Girl's Toddler Pants
    Trespass
    Girl's Toddler Pants
    • Day $8
    • Weekend $12
    • Week $16
    • Season $40
    RESERVE ONLINE

    pick up in-store only

    Gordini Adult Gloves
    Gordini
    Adult Gloves
    • Day $8
    • Weekend $10
    • Week $12
    • Season $30
    RESERVE ONLINE

    pick up in-store only

    Adult Goggles
    Adult Goggles
    • Day $10
    • Weekend $12
    • Week $15
    • Season $35
    RESERVE ONLINE

    pick up in-store only

    Kid's Goggles
    Kid's Goggles
    • Day $6
    • Weekend $8
    • Week $10
    • Season $25
    RESERVE ONLINE

    pick up in-store only

    Gordini Kid's Gloves & Mittens
    Gordini
    Kid's Gloves & Mittens
    • Day $6
    • Weekend $8
    • Week $10
    • Season $25
    RESERVE ONLINE

    pick up in-store only

    Northside Kids Snow Boots
    Northside
    Kids Snow Boots
    • Day $6
    • Weekend $8
    • Week $10
    • Season $25
    RESERVE ONLINE

    pick up in-store only

    Northside Men's Snow Boots
    Northside
    Men's Snow Boots
    • Day $10
    • Weekend $12
    • Week $15
    • Season $35
    RESERVE ONLINE

    pick up in-store only

    Northside Women's Snow Boots
    Northside
    Women's Snow Boots
    • Day $10
    • Weekend $12
    • Week $15
    • Season $35
    RESERVE ONLINE

    pick up in-store only

In-store Pickup   more info

Order online by 3pm PST and pick-up today at available stores!

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Women's Hawx Prime 100
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