Santa Rosa's Grand Opening

Saturday, July 15, from 9am-2pm

1970 Santa Rosa Avenue, Santa Rosa, CA 95407

You're officially invited to our Santa Rosa store's Grand Opening! This is our 8th store opening and the very first in the North Bay. It’s been a 10-year journey, but we’re finally up here and we want to do something special for our new Santa Rosa customers. That's why right now, Santa Rosa customers can sign up to become Basementeers for free! Plus, local groups and businesses can sign up for shopping parties, where your whole group gets 20% off all night. Just come in and ask us all about it.

We've got a lot of fun events and goodies at our Grand Opening that you won't want to miss. And to top it all off, one of our newest beneficiaries, Santa Rosa's own NorCal High School Mountain Biking League will be getting 5% of all purchases made that day. We can't wait to see you there! 



20% off - all day long!

Take 20% off everything in the store, all day long! And, sign up to become a Basementeer for free!

Morning Refreshments - 9 AM

Join us for a hot Cup of Joe thanks to Taylor Maid Coffee!

Fun Run - 9:30 AM

We're literally hitting the ground running! Led by our local Galloway Training Group.

Group A: This walk-only group is perfect for those who would like to try the Galloway walking method.

Group B: If you're new to running, haven't run in a while, or are recovering from an injury, this gentle pace is perfect for trying it out and trying again.

Group C: A medium paced group for beginners and intermediate runners.

Group D: Experienced runners will enjoy the challenge of this faster paced group.

Groups C and D will be given a thorough introduction to Jeff Galloway's Run/Walk/Run method that is appropriate and helpful for all paces from walkers to speedy runners.

Bike Ride - 9:30 AM

Get your gears goin' with a ride led by local former pro cyclist Freddie Rodriguez, (the one and only Fast Freddie).

Group A: Join Fast Freddie for a classic Santa Rosa road ride that highlights beautiful Sonoma County terrain including a few climbs and some fun but technical descending. This is a longer, faster ride up Petaluma Hill to Roberts, then to Sonoma Mountain Road and back around through Lawndale and Oakmont (about 35 miles).

Group B: If you're looking to catch a casual ride, easy ride, we'll be starting north on Santa Rosa Ave to Sonoma Ave to Santa Rosa Creek Trail to Willowside and back the way we came (about 20 miles). Don't worry, you won't miss Freddie Rodriguez who will be around before and after the rides to chat!

Both rides will begin at Sports Basement.

Ribbon Cutting - 12 PM

Santa Rosa City Council will be welcoming us into the neighborhood with a really big ribbon and even bigger scissors. 

PLUS: Raffles, food, beer, music, and more!



Instagram Contest


Follow @sportsbasementnorthbay and come to our Grand Opening for a chance to win a $1,000 gift card! The winner will be randomly selected at the Grand Opening from followers of our @sportsbasementnorthbay account. Must be present to win. No purchase necessary.


Official Press Release

Local outdoor retailer, Sports Basement, opened a new store in Santa Rosa on June 28th and will be hosting a Grand Opening on July 15th. ... Read More

Santa Rosa, We Have Landed!

This is the third installment in our Santa Rosa news trilogy, and we are beyond excited to announce that the moment we have all been waiting for has finally arrived... Read More

Santa Rosa Keeps It Green

Santa Rosa is almost done! We can't wait for you to see the store in all of its Sports Basement-y glory. We already got our name tag on, now we just need the right sized apron...Read More

We're Coming to Santa Rosa!

It was always meant to be. We're a Bay Area company, born and raised, and we were feeling a little incomplete without a single outpost in the beautiful, hops- and barley-scented paradise that is the North Bay... Read More