All stores are fully open. See how we're keeping our customers and staff safe.
SNOWFEST 2020
SAFER THAN EVER, SOCIALLY DISTANCED, STILL SUPER EPIC

From the retailer that inspired such glowing reviews as "Prob the most competent COVID setup I've seen in any retail store” (thanks, Sean in Campbell!) comes the safest celebration of snow you ever did see, presented by Squaw Valley | Alpine Meadows!

ALL THE THINGS YOU LOVE, IN THE BEST POSSIBLE PLACES:

Only at Your Local SB SnowFest:

  • Incredible deals for Basementeers!
  • Free 2-for-1 Squaw | Alpine voucher with every $100 purchase (limit of 5)!
  • 3D Custom Boot Fitting (socially distant!)
  • Vendors and sneak peeks!

From Your Couch:

  • The Great Snow Gear Giveaway on Dec. 7th
  • Beeeeer

IT COMES IN WAVES

This year, as part of our COVID precautions, we'll be splitting up SNOWFEST entry into waves. This helps us make sure everyone's got enough room to move around and shop safely, and keeps our store capacity far below the maximum, according to recent state rules. Just RSVP for a one-hour slot and get your shop on, chat (6 feet from) vendors and sign up for custom boot fitting! 

Decorative trees

100% SAFE, 100% FUN

Staying protected against COVID doesn't mean you can't have fun (we ought to know: we have fun every day in our stores)! The in-store portion of SnowFest will require social distancing and mask use at all times, including while waiting in line as part of your wave. We'll be checking temperatures upon entry and we're limiting the number of tickets available per wave in order to ensure that social distancing is easy inside. We're also offering boot fitting with a 3D Custom boot fitting scanner - it's not only super high-tech and accurate, it's also touch-free!

LIFT TICKETS & DISCOUNTS

Snowfest is going digital (it's about time, right?) which means that you'll check in at the door as part of your wave, and you'll show us your RSVP in order to redeem your in-store discount. We'll also email you any lift ticket vouchers you earn. That way, all you have to do to win a giveaway prize or redeem your lift ticket voucher is remember how to access your email inbox. (You can do that, right?)

Decorative trees

SNOWFEST GIVEAWAY NIGHT

The giveaway is all completely virtual this year - no crowding necessary! On Dec. 7, log in and watch while our ridiculously enthusiastic staff show off our incredible (no, seriously - incredible) prizes. There'll be some great content from our vendors, too! You don't have to be present to win, but we won't be announcing the winners until we go live, so we highly recommend it. Plus, it's fun to watch our staff get all stoked out in front of their laptop cameras.

TELL ME MORE ABOUT THE BEER

Let's face it: one of the best parts about SnowFest is the beer. It's always local, it's always delicious and it always supports an awesome local non-profit. Good news: all that stuff is still true this year! When you come visit us in-store for SnowFest you'll be able to take home a six pack of specially curated local brewskies, and all the profits from your beer purchase will benefit local non-profits. Best of all, you can let your cans cool in the fridge 'til Dec. 7, and crack 'em open while you wait for us to call your name during the Great Snow Gear Giveaway!

Decorative trees

Big thanks to our sponsors:






Benefitting: