These are the deadliest wildfires in California history. The smoky air outside of all our Bay Area stores is a constant reminder of the people directly affected by the fires, as well as the brave men and women fighting to contain them. We've never been a company that can sit back when our communities are threatened like this. Starting November 14th, we'll be donating 5% of all of your purchases to fire relief efforts when you say “fire relief” at the register. With your help, we're hoping to raise $100,000 for fire victims.
During last year's devastating Santa Rosa fires, our incredible community (that's you) came together across all of our stores to help collect donations and gift cards for victims and first responders. We quickly learned that monetary donations were needed the most, both for the firefighters on the front lines and for the fire victims themselves. We want to make sure that we contribute in the most effective way possible, considering the urgency of this situation, so we're putting all our efforts into raising funds. We're not putting any upper limit on funds donated, and since this is the biggest shopping season of the year we have high hopes that with your help we'll be able to provide victims and first responders with the funds they need to rebuild. While you're gearing up, you can also give back.
The donations you raise will be going to:
The North Valley Community Foundation is a resource to local community organizations aiding fire victims as well as first response agencies that are on the front lines fighting the fires.